Landwirt.comVerkaufsoptimierer
Landwirt.com worked with Devehope and Mashed to build Verkaufsoptimierer, a tool for agricultural machinery dealers. It brings customer enquiries, sales tasks and follow-up records into one application.
Technology
Designedwithagriculturalmachinerydealers
Landwirt.com wanted to give dealers a shared tool for managing customer enquiries and sales activity. Conversations with dealers helped define the workflows the application needed to support.
Thomas Mühlbacher and Ludwig Schwarzmayr from Landwirt.com developed the concept with Miriam Derler and Manuel Penaloza from Mashed. Miriam led project management and interface design, using feedback from dealer visits organised with Landwirt.com. Jakub Pojsl led development.
Enquiriesspreadacrossseparatechannels
Dealers received enquiries by phone, email, marketplace chat and in person. Sales teams had to piece together the conversation and next steps across these separate channels.
Without a shared record, it was difficult to see who was handling an enquiry, what had already been discussed and when to follow up. The application needed to make that information available to the whole sales team.
Asharedviewofenquiriesandconversations
We designed Verkaufsoptimierer around the sales workflows described by Landwirt.com dealers. It combines enquiries and follow-up tasks in one application. The integrated marketplace chat lets salespeople continue conversations without leaving the tool.
Sales teams create enquiry records on a shared board, assign them to colleagues and move them through the sales stages. Each record keeps the customer information and related activity together.
Permissionsforowners,supervisorsandsalespeople
The application has three permission levels: business owner, supervisor and salesperson. Managers can assign enquiries and tasks to individual team members.
Workonacomputer,tabletorphone
The application adapts to desktop, tablet and phone screens, so dealers can work at their desks or away from the office.
Whatdealerscando
Estimated sale value
The Landwirt.com connection brings advertised machinery prices into the enquiry record.
Move enquiries between sales stages
Salespeople move enquiries between columns by dragging cards. The advertised machine price provides an estimate of the potential sale value.
Track progress on each enquiry
Board columns represent sales stages, giving the team a view of where each enquiry stands.
Assign enquiries and tasks
Managers assign enquiries and follow-up tasks to individual salespeople.
Review the activity history
Changes to enquiries and customer information are recorded in an activity history.
Plan the next follow-up
Salespeople can schedule follow-up activities and see what needs to happen next.
“We were excited to begin using Verkaufsoptimierer at Eichmann Landtechnik, and we are happy to report that it has fully met our expectations. One of the key advantages we have observed in using "VOP" is its ability to facilitate activity planning and provide a comprehensive history of interactions with individual customers. Having the integrated Landwirt.com chat and notifications has also been extremely valuable.”
Christian Kaderabek
Eichmann Landtechnik GmbH
Customerenquiriesandfollow-upinoneplace
Landwirt.com, Mashed Software Solutions and Devehope collaborated on the product. Miriam Derler led project management and design; Jakub Pojsl led development.
Dealers can now keep enquiries, conversations, responsibilities and follow-up tasks in a shared workspace. The integrated marketplace chat and activity history give the team context for each customer interaction.
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