The story behind Verkaufsoptimierer

The origin of the idea

Landwirt.com is dedicated to continuously improving its services and recognized the potential to offer its dealers an integrated tool that helps dealers effectively handle customer interactions. The idea for this tool came from a desire to make communication between dealers smoother and enhance their sales activities. Landwirt.com collaborates closely with its merchants and encourages cooperation, creating an environment where new ideas can thrive. This helps them stay ahead and consistently provide innovative solutions through their products and services.

In realizing this vision, Thomas Mühlbacher and Ludwig Schwarzmayr, CEOs of Landwirt.com, approached Miriam Derler, Mashed´s COO, project manager, and UIX designer, and Manuel Penaloza, Mashed´s CEO. Together, they created the Verkaufsoptimierer concept, which has set the foundation for a new chapter in effective customer interaction management.

Miriam´s first design ideas were created with Figma, a great interface design tool

With her expert design skills, Miriam began to create a visual roadmap for the platform, incorporating feedback gathered during our visits to dealers organized together with Landwirt.com. It was important to us and Landwirt.com to engage with dealers to understand their needs and gather valuable feedback, ensuring that our product development process remained customer-centric. Meanwhile, Jakub Pojsl, our experienced developer, started bringing the design to life, one line of code at a time. This collaborative approach, driven by Landwirt.com and Mashed, reflects our commitment to finding and creating tailored solutions in partnership with our customers rather than relying on pre-packaged solutions.

Our leading duo, Miriam Derler and Manuel Penaloza embark on the exciting journey of conceptualizing Verkaufsoptimierer, laying the groundwork for a new solution. Immersed in the initial stage of the project, they passionately delve into understanding the needs of dealers and envisioning a product that surpasses expectations.

The Problem: Lost Opportunities and Fragmented Communication

Dealers on Landwirt.com, who sell tractors, farm equipment, and other products, faced significant challenges due to disorganized and fragmented communication channels. Customer inquiries came through various sources, such as phone calls, e-mails, marketplace chats, and in-store visits. Managing these different channels proved to be difficult and time-consuming for sales teams.

The lack of a unified system for managing customer inquiries led to several issues for dealers on Landwirt.com. Sales teams struggled to keep track of potential customers, resulting in missed opportunities and lower sales figures. Additionally, this disorganization negatively impacted customer satisfaction, as clients experienced slow response times and inadequate follow-up from sales representatives. In turn, this put a strain on the dealers' reputation and hindered their ability to grow their business.

The Solution: Unified, Organized, and Measurable Customer Acquisition

Verkaufsoptimierer offers a comprehensive set of features designed to streamline customer acquisition, enhance communication, and improve sales efficiency. Verkaufsoptimierer is specifically designed to meet the unique needs of machine dealers, making it the ideal solution tailored to this specialized field. As mentioned above, we engaged with Landwirt.com customers and dealers before developing the tool to ensure we created a tailored solution that aligns with their sales processes. By consolidating multiple communication channels into a single platform, Verkaufsoptimierer simplifies customer acquisition, improves communication, and enhances sales efficiency for machinery dealers. Additionally, the direct integration of Landwirt.com chat enables salespeople to engage in conversations with potential customers directly from Verkaufsoptimierer seamlessly.

Ticket system and how it helps centralize customer inquiries

The ticket system in Verkaufsoptimierer allows sales teams to create, manage, and organize customer inquiries from various channels into a centralized board. This system ensures that no customer inquiry goes unnoticed and enables quick processing of each request, ultimately improving response times and customer satisfaction.

Key Features of Verkaufsoptimierer

B. Drag and drop ticketing board

The drag-and-drop ticketing board allows sales teams to easily manage and prioritize customer inquiries, ensuring all requests are handled efficiently and effectively. In the meantime, a turnover proposal is also given based on the Landwirt.com advertisement price of a machine.

D. Assignment of responsibilities and tasks to individual salespeople

The platform enables managers to assign responsibilities and tasks to individual salespeople, ensuring clear delegation and accountability.

E. Easy recording of activities and documents related to customer communication

Additionally, Verkaufsoptimierer offers automated activity tracking for certain tasks, such as changing ticket details or customer information. This feature saves users time and effort by automatically logging and updating relevant details, ensuring that all customer interactions and administrative tasks are accurately recorded.

F. Scheduling future activities with possible prioritization

The platform includes a scheduling feature that enables users to plan and prioritize future activities, ensuring important tasks are not overlooked.

G. Three main levels of roles: boss, supervisor, and salesperson

Verkaufsoptimierer features role management capabilities, with three main levels of roles: boss, supervisor, and salesperson. This structure ensures a clear hierarchy and enables better management of tasks and responsibilities within the sales team.

H. Fully responsive application for a seamless user experience

Verkaufsoptimierer is a fully responsive application that provides a seamless user experience across various devices, such as desktops, tablets, and mobile phones.

Results: More Efficiency, Higher Sales, and Happier Customers

Verkaufsoptimierer offers numerous benefits to dealers on Landwirt.com, including streamlined customer acquisition, improved communication, increased sales efficiency, and higher customer satisfaction. The platform helps sales teams stay organized, track leads, and close deals more effectively, leading to more successful sales and better customer experiences.

We want to share a short success story from Christian Kaderbek about his VOP experience:

We were excited to begin using Verkaufsoptimierer at Eichmann Landtechnik, and we are happy to report that it has fully met our expectations. One of the key advantages we have observed in using “VOP” is its ability to facilitate activity planning and provide a comprehensive history of interactions with individual customers. Having the integrated Landwirt.com chat and notifications has also been extremely valuable.

Acknowledgments and Conclusion

The successful collaboration between Landwirt.com and MASHED Software Solutions would not have been possible without key team members' hard work and dedication. Miriam Derler, the project manager and designer, and Jakub Pojsl, the lead developer, played crucial roles in bringing the Verkaufsoptimierer platform to life.

In conclusion, the future goal of Verkaufsoptimierer is to revolutionize how dealers on Landwirt.com manage customer interactions and sales processes. The platform unifies communication channels, streamlines customer acquisition, and improves overall sales efficiency. The result is higher sales, increased customer satisfaction, and a more organized and effective sales process for agricultural dealers.

If you have a project or something similar in mind and would like to collaborate with us, please don't hesitate to contact us. We look forward to discussing your needs and exploring potential opportunities together.